West Malaysian Consumers’ Intention to Purchase Sarawak Handicrafts Online
نویسندگان
چکیده
The growth of online shopping and the interest in Sarawak handicrafts West Malaysia have contributed to consumers' intentions purchase these online. However, previous research has mentioned several factors, such as price, motivation, convenience, handicraft characteristics influencing intent consumers use e-commerce sites purchase. Therefore, an survey was conducted among 115 Malaysian respondents determine whether factors above affect their intention buy This study discovered that price motivation mainly
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ژورنال
عنوان ژورنال: International journal of academic research in business & social sciences
سال: 2023
ISSN: ['2308-3816', '2222-6990']
DOI: https://doi.org/10.6007/ijarbss/v13-i5/17073